Okay, crafters: we have some news that will knock your (hand-knitted) socks off. Etsy just launched Etsy Studio, a new marketplace designed to make it much easier to shop for craft and project supplies.
Etsy Studio is the first brand new marketplace the company has built since Etsy.com debuted in 2005. The new site will be "a global market dedicated to craft supplies that seamlessly combines inspiration and shopping in one place," said CEO Chad Dickerson in his announcement earlier today. Set to launch in the spring, "visitors will be able to shop original DIY projects and tutorials alongside all of the supplies they need to bring those creative projects to life."
Etsy Studio plans to have 8 million products by its launch in April—compare that to 33,000 at a typical big box store. It'll also have something else that was missing when the team started delving into this category—joy.
"It's one of the most natural things we've ever done," Dickerson told TechCrunch. "We saw a market that was really lacking in joy and inspiration, and we feel like we're really uniquely qualified to bring that."
In addition to Etsy Studio, the company also announced Shop Manager, a unified interface that allows sellers to manage their presence across Etsy's sites and access various seller tools from one place.
Chief Operating Officer Linda Findley Kozlowski described it as "one of the biggest, most significant improvements to the seller experience that we've ever launched...there's no more clicking from menu to menu" to find what they need.
For a few years now, Etsy has had a laser focus on sellers and helping them grow their businesses, with tools such as custom websites, manufacturer search, and Etsy Wholesale (which resulted in their first-ever pop-up inside Macy's last year).
With the launch of Etsy Studio and Shop Manager, if there's ever a time to take your side hustle to full-on boss business, it's now.