We've often marveled at the new subway station digital markets that are set up in countries like Korea, allowing people to grocery shop with their phones while waiting for the next train and later come home to groceries delivered to their doorstep. Evian is following this movement (in Paris) with their Smart Drop project that lets people order water from the fridge.
How it works After putting the Smart Drop on your fridge, you turn it on and connect it to your home's WiFi network. Once you are running out of water, use the Smart Drop to select what type of bottled water you'd like delivered (basically the size and type of bottle). You then schedule a date for the water to be delivered and this order is sent out to Evian's home delivery system.
The idea is to help people live more efficiently at home without having to pay a visit to the grocery store and lug home a heavy 24 pack of bottled water.
It's great when brands create products as an extension to help make life easier at home. I'm not a heavy water bottle drinker myself, and usually just go for tap at home. However, the idea of the Smart Drop is interesting and I look forward to that type of thinking being applied to grocery shopping as a whole. Instead of jumping on the computer to order food, you can peek in the fridge, see what you're missing, and place your orders through a magnet on the fridge.
Would you use the Smart Drop if it were brought to the US?