FAO & Home Depot Go Upscale

FAO & Home Depot Go Upscale

Maxwell Ryan
Sep 8, 2004

Another reason to leave home. The tagline for Home Depot is "You can do it. We can help." We shall see. While there is no one who would rather see the incompetent, overpriced Gracious Home's ass kicked, we will reserve judgement until FRIDAY when Home Depot's newest and most unusual store opens on west 23rd Street (near 5th avenue).

With an astonishing size of 105,000 square-feet, the new store won't look like all the others in the 'burbs, but will cater to our desire to spend more money on less stuff and our need for upscale solutions. In other words, sheetrock and insulation will need to be ordered, while fancy, high end accessories will be on display. There will still be plenty of bargains, however, as Home Depot's buying power makes it near impossible for anyone else to beat them at their game.

Just uptown, FAO Schwartz is getting ready to open its doors, while it sends out catalogues in time for the Holiday buying season. Under new ownership (D.E. Shaw Laminar Porfolios - don't ask, just think "investment company"), the old time toy store is also going upscale, and will not see our feet inside its store. On offer (and the reason we blog it) is a $15,000 miniature Mercedes convertible and a $12,000 treehouse (with tree). As the catalogue explains, "When children are used to living well, they should play like this." Can anyone still say "voluntary simplicity?" (via NYTimes) MGR

- Home Depot opens Friday (sneak preview) (NYTimes)
- FAO Schwartz's very discreet charm? (NYTimes)
- Home Depot arrives in Manhattan (Curbed)

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