Farrow and Ball Coming to SoHo

Farrow and Ball Coming to SoHo

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Maxwell Ryan
Jan 9, 2008

Heads up SoHo - the mall is getting bigger. We just heard that the English firm of Farrow & Ball has signed a lease on a 3,000 sf space at 112 Mercer St., between Prince and Spring. For those of us home junkies, who would rather this than another sneaker store, this is good news. The whole scoop is below, but the quality of their paint is amazing and many of you may remember this famous post: Farrow & Ball, Worth It?...

Farrow & Ball has signed a 10-year lease for 3,000 square feet at 112 Mercer St., between Prince and Spring streets.

English wallpaper and paint supplier Farrow & Ball plans to open its first retail store in the city this spring.

The company, based in Dorset, England, has signed a 10-year lease for 3,000 square feet at 112 Mercer St., between Prince and Spring streets. The location will double as a retail store and a showroom for professional interior designers and architects. The company already operates a trade-only showroom in the D&D Building at 979 Third Ave.

The SoHo space is split between a ground-level selling floor and a basement for storage. The asking rent was $150 per square foot on the ground floor. Farrow & Ball expects to open the store in March.

�They are very well known in Britain,� says Stephen Tarter, the Tarter|Stats Realty principal who negotiated on behalf of landlord Noh Realty Corp. �The building owners loved this tenant.�

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