Fashion Week Sits on Kohler

Fashion Week Sits on Kohler

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Maxwell Ryan
Mar 1, 2005
Tooshy marketing. In a new (brilliant) marketing ploy, Kohler provided restrooms for Fashion Week last month. Pulling up their luxe porto-potties to the big tents in Bryant Park, they made sure that EVERYONE, including the upper crust of the fashion world came into intimate contact with their new products. Said David Kohler, “Our sponsorship allows us to align ourselves even more closely with the fashion industry." He was being polite. According to Mairi Beautyman at Interior Design the big hit was the new Hatbox toilet we featured, which was dubbed "the best seat in the house" and elicited screams?: "VIP attendees including Betsey Johnson and Carmen Electra were overheard exclaiming in delight." Was it only the toilet? (Thanks, Ruth!) MGR
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