Five Million Readers Can't Be Wrong

Five Million Readers Can't Be Wrong

Gregory Han
Oct 26, 2010

Maxwell's fave post: David & Im's Onespace from 2006

Currently: 4,122,548
Days to Go: 6
Estimate: 4,973,191

Dear Readers, remember when your first car rolled from 99,000 to 100,000 miles?

This week, we're hoping that you'll help push us over the edge in reaching a HUGE milestone - 5,000,000 monthly readers. Right now we're estimating 4,967,742 by Sunday, but with a little teamwork this week, we think we can break the 5M mark. Help us by sharing Unplggd and Apartment Therapy with friends...alongside your favourite posts.

In the six and a half years since Apartment Therapy the site launched (queue ancient first post here from 2004), you have have been extremely generous in growing as an audience at a rapid rate. This week we'd like to see if we can add a little turbo charge to our monthly finish.

To do this deed, we want to ask all of you to SHARE YOUR FAVORITE APARTMENT THERAPY or UNPLGGD POST OF ALL TIME with your friends. Here are three different ways you can help:

• Tweet your fave post (#5mil, @AptTherapy)
• Facebook your fave post
• Forward this post and your all-time favorite post on to six folks

Maxwell's favorite post is here, David & Im's Onespace, a great home discovery from our 2006 Small Cool contest that went on to appear in many magazines and TV shows... until David and Im moved on to greener pastures a few years later. (Editor: side note, this was the amazing couple we were competing against when we ourselves were just readers and had entered Small Cool as entrants!)

And to get you thinking, here are the TOP TWO POSTS OF ALL TIME on any of our blogs, with each over a half million page views:

Top 10: Sleeper Sofas / Sofa Beds How To Make Creamy Ice Cream with Just One Ingredient

Unplggd's best post of all time? 350,000+ page views in the last couple of years reveal a love of all things iPad it seems. Our roundup of 10 Great iPad Cases continues to be amongst our reader favourites.

To excite you further, if and when we cross the line we're going to document our entire office introducing themselves in our office while wearing our new Mailchimp monkey hat. How can you beat that?


Matt showing off the new Mailchimp hat at Brooklyn Beta last Friday

So, please go SHARE with six friends, and thanks so much for being one of our readers!

Best, Maxwell
Founder, Apartment Therapy

PS. We'll keep track of the numbers and let you know from now till next Monday, when we may be sportin' the hat for your lunchtime pleasure.

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