Flor

Store Profile

Last month we got the opportunity to check out a brand new showroom in Santa Monica. Flor, purveyors of the modern modular carpet tile, launched their only showroom on the west coast and with it, we got to check out their Fall Collection first hand.

For those unfamiliar with Flor Carpet Tiles, the idea is simple. Using modular pieces of carpet tile you can choose of dozens and dozens of styles to create your own rug to a custom size. Whether you're looking to create a wall to wall look or just need something soft under foot beside your bed, Flor is adapatable. And if you happen to have a pet or kids (or are clumsy) the tiles are interchangeable so you don't have to throw the whole thing out of one part gets damaged (plus a lot of their tiles are great for high traffic areas and can be cleaned easily).

The showroom in Santa Monica offers customers a chance to see the entire collection and to try out the tiles in person. Located pretty centrally to the promenade and newly renovated Santa Monica Place, the showroom is a large converted work space with high ceilings and a huge table in the center to spread out your design/floor plans (if you're a designer) or inspirational images. You're encouraged to take off your shoes and take the tiles for a test drive under foot and there's ample space to lay out different designs and 'play' with the tiles. You can see how well the tiles stand up to high traffic as they're used throughout the store.

We love that Flor has recently expanded their lines of tiles to include new contemporary designs like the ikat inspired sophistikat and Mag Neat-O along with more classic options like the warm welcome.

We also appreciate Flor's commitment to being sustainable. Their tiles are fully recyclable and Flor will even pay to have your old tiles shipped back to their factory where they're recycled into new tiles (it's called their recycle and return program). And although you cannot purchase your whole order directly at the store your order is shipped to your home.