Flou wants to be your total bed store. Contemporary in style, you can walk in and choose each part of your bed from shape to legs to color to whether or not it features a slatted or platform top. You can then choose the mattress and even the bedding to go with your selection. Do it all on the web or at their SoHo Store.
Readers say good things about Flou, giving it high marks for quality and service, but also pointing out it's high prices. Frames go for $3500 to $7000. Of particular note is their Storage Base Solution, which allows you to lift up the top of the bed and store belongings inside.
Ed says: The frame of the mattress is on a suspension system that lifts easily -- just hit the release button and it pops up with a light tug-- very ingeniously designed. (Frame is separate from the "head-board.") Also, the enlcosed space stays clean, unlike underneath a bed.
NYMag says: Everything you need for the ideal bed
Papermag says: This is the center of "sleep culture."
(Re-edited from first post on 2005-02-07)