Forget Virtual Tours, Movie Trailers Are the New Seller's Tool

Forget Virtual Tours, Movie Trailers Are the New Seller's Tool

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Tara Bellucci
Aug 27, 2013

To sell a home, a buyer has to picture their life in the space. Owners have a new tool to help the imagining along: movie trailers. The latest for pitching luxury condos and properties, a director, camera crew, and actors set the scene and create a bubbling cocktail party or a relaxing evening on the veranda. The National Association of Realtors says sellers' use of movies is up 5% in five years to 14%.

In other news, Bear Grylls may have to get rid of his slide, and kids control the art in this Tokyo exhibit. See the headlines after the jump.

• Your House Is Ready For Its Close-Up | The Wall Street Journal
• Bear Grylls, 'Man vs. Wild' Host, Installed A Giant Slide On His Private Island And Is Now In Hot Water | HuffPost Home
• Torafu's Exhibition Lets Kids In On The Secrets Behind Paintings | Architizer

(Image: Hollis Bennett for WSJ)


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