Foundation4: Thoughtfully Designed Goods

Foundation4: Thoughtfully Designed Goods

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Cambria Bold
May 5, 2009

Flowerball Pendant by Heath Nash

We came across Foundation4 a couple weeks ago at the Brooklyn Flea market when we noticed the awesome Heath Nash hanging lights in their booth. Upon meandering a bit closer, we saw cool, colorful pillows and other home accessories, and were thrilled to find information tags on every item giving a full history of the product: how it was made, where it was made, who made it, and its affect on the planet. Foundation4 takes these questions very seriously, and we're happy to have discovered them. See many more pictures below the jump...

Their mission statement says it all:

foundation: the basis or groundwork for anything…

good design is governed by the most basic ideals of form and function. our mission at foundation4 is to provide a sanctuary for the best and most thoughtfully designed items on the planet with an assortment of goods intended to be practical, relevant, and timeless. we believe that design should be a conduit for social responsibility. every product we offer supports those who work to better the planet and its inhabitants. foundation4's continuing goal is to make available a means to purchase useful and desirable goods designed with humanity in mind.

the future of our world depends on the decisions we make today.


Close-up of tag information

Currently Foundation4 is only selling products online at their website, and at the Brooklyn Flea. Foundation4 will also give 5% of your purchase to an organization of your choice. Make sure to check out their blog, too, for more information.

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