Will McCallum started George & Willy with his friend George "Willy" Wilkins pretty much by accident. One day, they realized there was a swing deficit in their lives and decided to do something about it. This gave way to their very first product, the Everyday Swing. With the help of Pinterest, the swing and their other products—like the wall mounted paper roll—are now shipped all over the world. Today, they still have one simple goal: to only make products that they would want to keep forever.
Click through to hear how they became accidental businessmen and to see the most stylish fire extinguisher ever.
Pitch Presenter: Will McCallum
Company: George & Willy
Location: New Zealand & New York, NY
We both like simple, timeless and functional objects so we collaborated in a boat shed on the coast of New Zealand and turned our hobby into a job.
We wake up every day, have a cup of tea, unlock the workshop and get excited about working with honest materials to create products which are going to be around for generations to enjoy.
We create life tools for enthusiastic humans."