Frommer Returns to Frommer's, Set to Launch EasyGuides

Financial Review

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On Monday, it was announced that Arthur Frommer would once again own the Frommer's brand of travel guides which were sold to Google last August.  Now, with his daughter joining him as co-president, the company plans to release a new line of condensed, lower priced books called "EasyGuides" that should begin hitting the shelves in October.

Mr. Frommer, arguably one of the most recognizable names in the travel guide business, got his start when he wrote his first guidebook, The GI's Guide to Traveling in Europe. It was later published as Europe on $5 a Day, back in 1957, and was a huge success. So it might surprise you to learn that Frommer has not owned the rights to his guidebooks in 35 years, since they was acquired by Simon & Schuster in 1977.

In an age where book sales have been declining and print is losing its footing to free information on the internet, this might be seen as a risky move.  But Frommer believes there will be a demand for solid expert advice from a trusted source. The 256 page EasyGuides will be written by travel journalists and freelance writers that mostly live in the cities they review, with an emphasis on low-cost travel and candid reviews.

You can read more in the Financial Review: Frommer's Return Journey | Financial Review.

(Image: Kimber Watson)

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