We're used to shopping at West Elm for cool affordable home goods and now there's another way to incorporate the brand's look into our own spaces. Front & Main is West Elm's new blog dedicated to sharing the inspirations and work of its most creative minds.Front & Main is penned by none other than former Managing Editor Aaron Able, who now spends his days at West Elm's Dumbo headquarters at Front and Main Streets in Brooklyn. The blog is named for that location which launched, and continues to inspire, the brand's unique look.
There are some great features to look through on the site, including We ♥ Handmade (perhaps a hint at potential West Elm artist collaborations?), and Home Run (a look at WE products in real customers' interiors). We love all the eye candy and appreciate an insight into the prolific creative process of West Elm.
CHECK IT OUT: Front & Main
Images: All via Front & Main, 3 - Bethany Nauert