(Image credit: Apartment Therapy )

the. is a new project design company with a sense of humor. In this design, each frame holds a vase, a book shelf, or a coat rack. Not only is it functional, but it emphasizes the form of the ordinary objects turning it into art.

(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )
(Image credit: Apartment Therapy )

the. is the work of designers Mihoko Ouchi and Sherwood Forlee who work in Brooklyn. The Framed Objects are available directly from the. If you want to get a good taste of the designers' sense of humor, check out the anti-theft lunch bags.