Turn the couch under the windows and put the tv on the other wall.

Listen to DovieAnn and make the couch and windows the focal point. If you want to take the next step, wallmount the television on the wall adjacent to the bedroom with one window. Pick up a 54" square coffee table and an arm chair. Hang artwork opposite the newly wall-mounted television to balance, that way the focal point will be the beautiful sofa and windows, flanked equally with art and media

Perhaps get a white or light-stained media console, as the one you have makes the TV seem a bigger presence than it need be. I like brooksyonce's idea of balancing the TV with art on the opposite wall as well.

Perhaps you could "hide" your TV by mounting it on the wall inside a cabinet or something that you can cover when not in use? This site has some ideas.

But I also like Brooksyonce's idea about adding artwork around the TV, that way it becomes moving art of a sort amongst the other artwork.

Listen to DovieAnn. Also do you have a dining table. If you place a dining table and a beautiful lighting fixture in the middle if the living room/foyer this will automatically make the dining room table and fixture the focus of the room.

Artwork. I would hang one single piece of oversized artwork behind the TV. Wider than the TV itself, and running up to about a foot short of the ceiling. But since you have fairly big TV, a pair or tryptich might work better, like this.

I think all of the white just blends together. Since the TV is the only major non-white element in the room, it sticks out. Artwork, colorful curtains, a more colorful rug, and a nice chair (maybe something that really pops?) should distract from the TV.
You could try moving the couch but I don't think you have to.

I'd try rotating the sofa so that its back is to the wall where the tv is now, with the chaise portion jutting out into the room. Then move the tv to the wall where the sofa is now. That way, you'll still have comfortable seating for watching tv, but the chaise portion of the sofa will actually be facing the windows. To further emphasize the windows as a focal point, I'd add more interesting curtains. (It's hard to tell how deep that bump out by the window is, but I'd be tempted to hang the curtains in front of it so that they emphasize the entire width of the wall while leaving as much open window as possible in between.) A pair of chairs under the window (or just one if there isn't room) would round out a conversation area, draw more attention to the windows, and be easy to turn if you're doing something like watching a football game where your guests all want a view of the tv. I'd also look into a new media storage unit - the dark one makes it look like the entire unit is tv. A lighter one might work, but a warm wood tone might play well with the floors and draw your eye there. You might also consider a different rug. The color is so similar to the sofa that it emphasizes the sofa vs. tv dynamic a bit too much. I think something warmer like the natural color of jute might be just as simple and soothing but warmer and less of a strong contrast with the floors. Finally, the suggestions about adding art are spot on.

You might look into an electric fire place. We have a similar room with a backdoor by the windows so moving the sofa wasn't an option. I've placed a larger electric fireplace with a mantel across from the sofa so that I get a traditional look.

How about making the windows the focal point? If you hang some bright or interesting patterned curtains, or maybe paint the wall in an accent color, your eye will pull that wall forward, and the room won't seem so long and narrow.

I'd turn the sofa so that the long side of it is floating in the middle of the room, facing the window. Put a console table or low bookshelf up against the back of the sofa (I am assuming the part of this room off the kitchen is going to have a dining table in it, so the console can act as a sideboard). Add some patterned curtains and, under the window, some low-back chairs or a long bench to finish out a conversation area. Leave the tv where it is - once the sofa is no longer facing it square-on it won't seem like it's the focal point of the room. Yes, adding some art and color along that wall will somewhat mask the tv - but it is a big tv, it's not going to disappear.

Consider mounting the TV and placing artwork on either side or even above it. Rather than remain a focal point, it blends in with other elements on the wall, Like this: http://bit.ly/QGLlIk

I agree 100% with everything
ericahd said.

I agree 100% with everything
ericahd said.

We have a similar shaped living room except we have the added "bonus" of an open wall entrance to the kitchen (which would be the equivalent of looking at your layout photo overhead and it being the West side living room wall).

The way we have it set up so that the TV is on the half wall space on the west side wall and the couch is on the east side wall. It is currently a sectional with a chaise but eventually we would like to either get a full L shape sectional with half running under the window and the other half against the east side wall. Or do a built in bench all underside the window and then leave the couch as is and then put one or two guest chairs. Right now it's still a work in progress with a small makeshift bench under the window.

Ikea had 2 pages in their catalogue this year with the same layout as this. Here are the photos if you want inspiration on what they did.

http://www.contempoo.com/2011/07/ikea-2012-catalogue-preview-small-spaces-and-trendy-colours/ikea-2012-catalogue-6/

http://www.contempoo.com/2011/07/ikea-2012-catalogue-preview-small-spaces-and-trendy-colours/ikea-2012-catalogue-1/

Hope that helps!

I have an extremely similar setup in my apartment and ericahd's suggestion works perfectly.

My friend has a similar living space and couch. She hangs her TV on the same opposite wall as yours and has floor cushions where your tv stand is now. It makes for a cozy entertaining space and I hardly notice the tv. Ofcourse you could replace the cusions with some side chairs or a bench. I would actually keep the couch where it is because I like the inviting feel of walking into a room and not having something blocking your way to the seating area (if you put the couch on the opposite wall).

I'd lower the television by putting it on a much lower console and hang a large piece of art over the tv. My 32" flat screen television is arranged as such. My console is probably about 14" high. And I have a large print hung on the wall above. What you achieve is a television that's not directly in the line of sight unless you want it to be. It's a very comfortable height for when you're chilling on the sofa. You may also need to sell that bad baby on craigslist and get a smaller one - that tv is huge.

PS I have the Smart Round Coffee Table from CB2 as well. Love it in my flat. It's low enough that it doesn't block the view of my television on it's low console. A console just half the height of your current one would make a tremendous visual difference.

posts about moving sofa under window w/ tv on short BR wall are good, as is large art over chaise to balance tv. could make conversation square w/ chair/table/chair facing window, if all have legs so light goes under, can move @ for parties. small round dining table in foyer & tall bookshelf next to closets would be more intimate/open contrast.

It's hard for such a large TV to not be the focal point no matter where you place it in the room so you might want to think about using one of these tricks to disguise it so that it blends in with the rest of your space: http://www.drivenbydecor.com/2012/07/the-well-hidden-tv.html