Gender, Product Names and the Apple iPad

Gender, Product Names and the Apple iPad

Gregory Han
Jan 29, 2010

The consensus amongst the public, especially amongst women, is the newly announced Apple iPad was a poorly named product; the palm-to-forehead negative association with with "pad" and our female friends was something mentioned over and over via Twitter and Facebook updates on the day of announcement. We wonder if Steve Jobs even consulted any of his female team about this glaring issue.

Will name alone deter women from adopting this piece of technology, or does name of a tech product have little to do with the purchasing habits of either gender? Our recent polls amongst Unplggd and Kitchn readers reveal Apple has some work to do with making the iPad the success the iPhone has become. All we know is Apple has a long road of jokes coming their way at the expense of their product's name, as noted by this Mad TV skit above (created long before the iPad was announced).

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