One of the biggest hurdles we've noted as avid subscribers of online clothes shopping vs. the real world experience is getting a proper fit. Sure, that "medium" looks perfect us on the screen, but once received, it could either fit like a Homer Simpson muumuu or fit like an overly tight moob-enhancing Simon Cowell t-shirt. A new
Right now Upcload is in the beta, invite-only stages, but it promises an interesting update to how we may be shopping and purchasing clothing in very near future. The technology will give shoppers the ability to order the best fit clothing without ever having to step inside a store...or so the hope. Here's how it works:
Step in front of your computer's webcam holding a CD across the front of the torso for calibrating the fitting process. Afterward UPcload is able to tap into the store's size information database for each item listed online and recommend a size. Save your measurements profile for future purchases. In theory, this will reduce the chances of having to mail back ill-fitted surprises, a service which should appeal to the "hate shopping" and also the "love shopping" crowd.
We've signed up for the Upcload beta ourselves, noting the first retailer to offer Upcload fitting technology will be outdooor clothier, North Face, and will report back once we get a chance to see firsthand how it performs in a real world setup. But for now, check out the video below: