(Image credit: Rue La La)

Flash sale site Rue La La is reportedly putting itself up for sale, and online shopping competitor Gilt Groupe could be the buyer. According to Reuters' anonymous sources, Rue La La has hired JP Morgan to advise on the potential deal. Boston-based Rue, partially owned by eBay, could sell for up to $400 million.

Report: Rue La La attracts Gilt Groupe for potential sale | Fortune