Finally, the Uncomplicated Electric Toothbrush We've Been Waiting For

Finally, the Uncomplicated Electric Toothbrush We've Been Waiting For

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Maxwell Ryan
Dec 6, 2016

I have always been a little hesitant about electric toothbrushes, mainly because the market is pricey and overly saturated with options — it makes the shopping experience daunting to say the least. When I heard about Goby after it launched in October, I knew that I had found the electric toothbrush for me. Not only is it available at an unbeatable price, it's also sleek and stylish and will look great in your bathroom. Watch my Instagram story above and read on to see why this little guy has made me an electric toothbrush convert!

Click here to read more about Goby or purchase a starter kit for yourself — free shipping and free returns!


Today there are so many incredible direct-to-consumer brands selling everything from mattresses to luggage, all of which help the buyers reimagine that product. Goby is doing that exact same thing for oral hygiene.

It has been proven that electric toothbrushes do a much more effective job at cleaning teeth than manual ones, but with replacement heads being so expensive, most electric toothbrush users go a long time between new heads. Dentists recommend a new head every 3 months, and Goby makes sure you do that! By subscribing you will ensure you receive a new head at the proper time — for only $6 or less. The Goby brush only costs $50, about half the price of most electric toothbrushes on the market today. And, with free shipping, free returns, a two-year warranty and a 60-day trial period, this purchase is a no-brainer.

Aside from its pricing perks, Goby is also thoughtfully designed and technologically advanced. Its built-in timer ensures you will brush for the full two minutes required by dentists, broken up into 30 minute intervals to focus on all four quadrants of the mouth. The brushing also has an additional "sensitive" mode, for those who feel that most electric toothbrushes are too rough on their teeth or gums. And it's all controlled through one simple button that lights up when it's time to replace the toothbrush head.

Last but not least, the Goby brush fits seamlessly in the bathroom of the modern consumer. It is charged by USB in a stand with a removable cord, so you don't have to worry about cluttered cabinets. The modular design means there is none of that gross post-brushing build-up on the stand OR on the brush itself. And finally, it has a soft-touch handle available in four awesome colors that are sure to add life to your medicine cabinet.

I'm so impressed by Goby — it is so relatable and uncomplicated, and is helping to eliminate the barrier between consumers and high-end dental care. Check it out for yourself!

Next week on Instagram: I'll be showing an incredible new suitcase designed for an easy, stress-free travel experience for the holidays. Follow us on Instagram @ApartmentTherapy to see it!

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