Good Products: Pop-Up Sponges

We have used these sponges on and off for a while. At first, they seemed like a gimmick (Stores flat! Expands when wet!), then a not-so-cheap indulgence. But after trying other sponges and even toying with using a dishcloth, we're back to these. Here's why...

[via The Kitchn]

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.