Sent by JonathanEditor: Here are our ideas — and we'd love to hear more!
- Present a high/medium/low option, with zero-VOC paint positioned between, say, Ralph Lauren and Behr.
- Make the case for zero-VOC paint on its environmental merits and hope that resonates with the landlords.
- Just run a number past the landlords (i.e., it's going to cost $XX) and keep other information to a minimum.
Image: snicklin via sxc.hu