Good Questions: Ideas for Fireplace Built-In Shelf?

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Blake writes: My wife and I recently purchased a house in the East Nashville neighborhood of Nashville, TN. As you can see from the picture, the brick fireplace in the living room has a cut-out section that we think was originally meant to hold a TV before flat screens. I think it gives us some room to be creative...

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and do something inventive with the space, and I was curious what others might think we should do with it.
Thanks for your suggestions.

Please share your ideas with Blake in the comments below...