I'm Thinking About Opening a Home Goods Store...

I'm Thinking About Opening a Home Goods Store...

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Janel Laban
Oct 16, 2009

Q: Hi there. Longtime reader, first time writer. I would love some feedback from the Apartment Therapy:SF community. I am seriously pondering quitting my job and opening a home goods store. It would feature new, mid-range designer stuff (not bargain, not super high-end) that is definitely unique (one-of-a-kind and hard-to-find) and sometimes vintage.It would be hip and sophisticated, but well-curated, interesting and something to write home about....

At least in my visions when I'm daydreaming at my designer home furnishings job.

Question: Is now a good time? There are good arguments to say it is a crappy time to open a business like this (no one is shopping, unemployment is high) but then also good arguments saying it's a great time (better rent, everyone else is risk-averse). What do you think?

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