Designer Amy Butler says,"...in today's increasingly globalized world, it's becoming more and more difficult to either hide from - or reinvent - mass consumer culture. Let's just say we Midwesterners choose what works, and only what works, and leave the rest behind. That's why we're the ultimate test market, and why merchants and marketers proclaim "if it doesn't play in the heartland, it won't play". I consider "Midwest" as an honest, approachable, easy style of personal vision."
Photo: by David Butler from Midwest Modern.