Good Quotes: From Paul Rand

Good Quotes: From Paul Rand

06e56808d2b9be4b174ac89831cb12e41a1a654e?w=240&h=240&fit=crop
Sarah Rae Smith
Dec 15, 2008

"Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form."

Paul Rand (1914-1996)

Paul Rand was responsible for the design of many great logos (and more) that you see today. IBM, ABC, UPS... are just a few. Click through the jump to give us your thoughts on these words from Rand...

Paul Rand did more for the world graphically in a lifetime than most will ever recognize. For more information on him you can read up over at Wilipedia. Do you have any thoughts on his words above? Leave us a comment and let us know!


(Photo via Wikipedia)

Created with Sketch.