Goop's Next Moneymaker is Book Publishing

Goop's Next Moneymaker is Book Publishing

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Tara Bellucci
Nov 11, 2015
(Image credit: Laurel Golio for Fast Company)

Yesterday at Fast Company's Innovation Festival, Gwyneth Paltrow announced that her lifestyle brand and newsletter Goop is getting into book publishing. Goop Press will be an imprint of Grand Central Publishing, the company that released Paltrow's cookbook.

Goop Press will start off releasing four titles a year, including one by Paltrow and the Goop team, and the other three coming from creators and experts featured in Goop over the years.

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