Judging by the content of most shelter mags, you'd think New York was the only place with a truly happening design scene. Not so! The Pacific Northwest boasts its own vibrant community, from indie-cool Portland to sophisticated Vancouver. And now, we have digital — and soon to be printed — proof of it! Say hello to Gray Magazine.

The brand-new bimonthly publication, which just launched with a digital issue (to be followed by a print issue in December), celebrates "all things beautiful, functional, and innovative" from Oregon to British Columbia. Chock-full of gorgeous spreads, Gray covers commercial, residential, landscape, product, and conceptual design, as well as food, wine, entertaining, technology, fashion, books, notable people and more.

(Full disclosure: Gray's editor at large is Apartment Therapy's very own Lindsey Roberts. Awesome job, Lindsey!)

Since I moved to Seattle a couple of years ago, I've heard lots of grumbling about how local design talent doesn't get its fair due up here in the Pacific Northwest (except on Apartment Therapy, natch). Gray appears to be the answer to our pay-attention-to-us prayers.

I can't wait to check out the inaugural print issue this December, but until then, feast your eyes on the magazine's digital debut (which is also available in print via special order). Subscription rates are $30/one year or $50/two years.

Images: Gray Magazine