We have seen a few different situations where product packaging is reused as a protective sleeve or even TV stand. Commendable efforts, but the fact still remains that most people choose to toss the foam, bubble wrap or whatever else is used for cushioning your new gadget during shipping. It looks like HP realizes this and is going down a different road when it comes to product packaging for their latest laptop.
Sell it in a messenger bag instead of a cardboard box. Kill two birds with one stone, assuming you don't already have a case for your laptop, and decrease the wasteful packaging materials while you're at it.