We have seen bubble wrap abuse many times before. While we love the convenience of shopping online, receiving a small package shipped in a box that is about 10 times bigger than the actual package and filled with bubble wrap or other packaging to pick up the slack is just ludicrous. You could get creative with the packing bits to cut down on waste, but we came across a really simple and recyclable concept that makes a lot of sense.
A symmetrical pattern of diamonds cut into cardboard called Paper Wrap. Replicating the spacing and cushioning provided by bubble wrap, this option provides a very sleek way of protecting goods when being shipped. The disadvantage is that it needs to be custom cut for every item in order to ensure a tight fit while Bubble wrap is a pull off the the roll and wrap as quick as you can type solution, which means saved time in the shipping department. While as pictured we are not quite convinced that this provides that same level of protection as bubble wrap, perhaps some adjustment to the height and spacing of the perforations can bring it close.