The ad said "You could even paint while you're pregnant." We confess we've been having exactly this urge lately. We were interested because unlike other brands we've used that are lo-voc (volatile organic compounds), this paint has zero voc's. We've been happy with lo-voc paints in the past- hardly any fumes whatsoever, but pregnancy brings even more precautions. We checked out their website and there doesn't seem to be a dealer in our vicinity, but the color selection looks really great. Let us know if you've tried Mythic Non-Toxic Paint and would like to give a review!