Green Noise

Green Noise

Jonathan B.
Jun 16, 2008

Are you feeling a bit greened out? Green fatigue is here, and it's spreading fast. Or at least that's what Alex Williams writes in The New York Times.

According to Williams' article, market research is showing that beleaguered consumers are getting tired of all things (not so) green: according to one study, consumers overall in 2007 were actually less likely to purchase green products than they were in 2006. Most disturbing is that the article ran in the fashion section, which begs the question: is green just another peaked trend?

Cited as examples are two things we've blogged and discussed in great detail right here at Re-nest: the dishwasher debate and those BPA-containing Nalgene bottles.

We'd like to take credit for bringing up these issues, but we see it as more important to acknowledge the complexity of going green than to present "easy" solutions that feel shallow in the long run.

How do you feel about this? Are you suffering from Green Fatigue? Sustainarhea? Recyclitis?


image via The New York Times

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