"We want you to destroy this book... We hope you will tear out the pages and display them." So sayeth Edward Morris and Dmitri Siegel, editors of a new design/art book promoting sustainability and the fight against climate change. The bulk of the book (which is printed in the United States on 100% recycled paper) is made up of 50 tear-out posters from a variety of contemporary artists, including Shepard Fairey, Michael Bierut, DJ Spooky, James Victore and Geoff McFetridge. Click below for an excerpt from the book:
Most people just don't get climate change. Few grasp the need and, more important, the opportunity to transform our society. So the people who do get it need to be louder, more insistent, and more effective at getting the message across.
This is predominantly a framing problem, and a framing problem is, in essence, a marketing problem. With the Green Patriot Posters project we looked to the graphic design and artistic communities for ways to invigorate and mobilize people to remake our economy for a more sustainable future. We wanted to contribute something to the rebranding of contemporary environmentalism, bringing climate change and the drive for clean energy to center stage and minimizing fearmongering about eco-apocalypse and mushy anthropomorphism of "Mother Earth" with their hand-me-down aesthetics and naive obsessions.
With this in mind we set out to collect and commission posters that created a stronger, more urgent, and more relevant movement. Like most people looking to build something from scratch, we started with our friends and branched out from there.
Read more here.
Buy the Book: Green Patriot Posters, $30