If you haven't heard of Stony Field Farm's yogurt, you're probably not a fan of dairy products. Last night, the CE-Yo of Stony Field Farms came to my campus and gave an inspiring lecture on "How to Make Money and Save the World."
A true steward of the environment, his lecture was less on how great Stony Field Farms is and more on ways in which corporations can be more green while achieving greater profits. Read more about Stony Field Farm's environmental actions here.
With him he brought samples of their yogurt for the audience complete with spoons made from recycled yogurt containers!
His lecture will soon be available via Web cast and I will post the link when it becomes live. Until then, his book entitled "Stirring it Up," can be found at Amazon.
From Stony Field Farms Web site:
A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, Gary's positive outlook has inspired thousands of people to recognize their ability to make the world a better place.
In his new book, "Stirring it Up," Gary calls on individuals to realize their power to effect change in the marketplace - "the power of one" - while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Gary presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.