Green People: Zem Joaquin

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We've been slinking ecofabulous for some time now. Although we rarely cover the green fashion world, we get our fix over there. And, we're always finding great new eco-friendly furniture. In fact, we just spotted the Knoend's Bean Rockers there yesterday.

So who is ecofabulous? Well, a powerhouse named Zem Joaquin -- former Green Editor for House & Garden and current expert on all things green. Get her full bio here and read our interview with her after the jump.

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What or who is your biggest green inspiration?

William McDonough has been my mentor and greatest inspiration. In fact, I’m currently with him in Iceland meeting with industry leaders about all the ways we can design (or redesign I should say) the world in a waste-free way.

We saw your amazing green remodel in House & Garden -- during that process what was your biggest green frustration and your biggest green accomplishment?

I really wanted an L-shaped couch but couldn’t find a gorgeous eco-friendly one. So I joined forces with my design guru Aaron Mutscheller and we created our own. Now, our whole family enjoys lounging on it. And because all the materials are eco-friendly like FSC-certified (Forest Stewardship Council) wood and natural tapped rubber (in the cushions), I know I’m not creating an unhealthy indoor air environment. Plus, it’s true glam.

Currently, what is your favorite green product or breakthrough?

There are so many amazing products right now that I have to relaunch my website just to accommodate them! The new Rickshaw Wee Generation Eco Diaper Bag made using a Cradle-to-Cradle certified textile woven from 100% post consumer recycled beverage bottles is pretty much the best baby tote I’ve ever seen. I wish it was around when my kids were babies. There’s an insulated feeding tote, changing tote and changing pad, bottle holders on the outside, which like the interior holders are removable. And it’s hip, gender neutral and 100% of the profits go to Healthy Child Healthy World.

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Green fashion is a hot topic on ecofabulous -- who is your favorite green designer?

I’d have to go with Linda Loudermilk, but right now I also love Prairie Underground's super chic sweatshirts. They come in so many styles and colors that they’ve become the ecofab office fave.


Do you have any green advice, tips for anyone on any green topic?

Be a conscious consumer. It’s important to stop and think about how and where the things we buy were made and what will happen to them when they no longer serve a purpose for us. Just become more eco-wise in your consumptive habits.