I was perusing the latest retailer catalogs and came across the word grellow used to describe the color formerly known as chartreuse or quince. Now we don't necessarily have anything against new and made-up words (i.e., "blog"), but this one gets our goat.
Grellow, in this case, is intended to mean "green + yellow," (Urban Dictionary | grellow) — but at first glance it could also mean "grey + yellow." I have only seen it in the copy of the CB2 catalog where it is used so often that it forcefully invaded our genteel vocabulary.
GRELLOW
• Odyssey Grellow Dining Table - $249 & Hyde Grellow Wall Mounted Cabinet - $199 each
• Cachao Grellow Chair - $149 $99.95
• Latitude Grellow Low Dresser - $499
• Crane Grellow Desk lamp - $99.95
• Hatfield Grellow Rocker - $199 & Geisha Grellow Table Lamp - $59.95
Good marketing scheme? Maybe. But can we join forces to keep this one from catching on? Absolutely.
Have you seen the use of grellow anywhere else?
Images: CB2






Z2 iPod Dock and Wi...
What an ugly word. New words should only exist if they are prettier than the old ones.
Yes, i thought that was odd too. I had to do a double take to make sure I was reading it correctly. Grellow sounds funny. How about Yellreen? Hmmm, nope.
grawful
I've always thought it would be a cool job to come up with names for colours. J Crew does a fantastic job at this. Their names always harken to a more serene lifestyle spent on boats, hanging at the cabin on autumn weekends, or just general leisure enjoyed by the trust fund slackerati crowd.
That said, "grellow" sounds like effluence from a bodily orifice. Not good.
Grellow is, in fact, jumping the shark. The copy in the catalog as a whole drives me slightly insane. A sample: " Dock 'n' dine an endless table of friends numbering eight to ten. Picnic planks of plantation-grown, sustainable solid mango in midtone brown juxtapose industrial architectural steel tube base in raw industrial carbon powdercoat." I may be overly sensitive as an English major, but come on! Gah! They do have some nice things, though.
Ha, funny! I have some Herman Miller Eames chairs that are called: Greige. I find it hilarious.
Yereen?
Ok, the marketing people just cheapened the paint. Are they actually thinking of getting it out of circulation? Are they getting paid to come up these really stupid, stupid names?
.....isnt that the stuff that was oozing out of my boyfriend's leg after his bike accident?
I do love the color though (c:
Eww...
Does anyone know whether those Hatfield rockers can be used outdoors?
Not a fan of the color except for the lamp. In 3 months it will be on clearance. This color is just a trend.
I'm not liking grellow, not the name or color. At least in photos, it reads as a brown mustard, not even close to chartreuse.
I love the design, but pretty much cringe at ALL of the copy in the CB2 catalog. They are trying waaay too hard to be cutesy and clever - but when I saw "grellow" I physically shuddered.
one of my favorite colors - not cool!
Grellow?? GTFO
I vote for Dijon
Chartreuse? And I too like yellow/green.
Grellow is awful. It sounds like some BoBo made-up boy's name- "These are our children, Grellow and Moxley."
Slightly OT...does anyone have a suggestion for a terrific chartreuse? I want to paint my bedroom ceiling!
The name is barftastic but don't sell the color short. I just painted my baby's nursery this color - Rainforest Dew by Benjamin Moore. It looks just like the paint onthe wall in the first photo, and it's totally gorgeous. Bright but rich, and it glows in every light.
I've been biased against this colour ever since having to colour with the yellow-green in kindergarten. It always was the ugliest crayon.
Awful.
Last I heard, the proper name for this color was Chartreuse...
...but I guess big foreign-sounding (nee: Elitist) words like that dont' work in today's FauxNews/TeaBag world.
So while we're at it, let's change Purple to "Bled" and Orange to "Yelled"...
Haha, bepsf!
Chartreuse will now be known as Freedom Green!
I suppose I turn my office lights on since I though grellow was yellow dulled with gray.
Ha! Dang it, bepsf, I registered *just* to make the same comment! ;)
I think "grellow" is appropriate. The CB2 copy says it's grey & yellow. Whereas chartreuse is yellow with a little blue in it—which is a completely different color than "grellow."
I drank some sour milk at breakfast, and now I have grellow. Meh. What's wrong with "chartreuse?" It's a beautiful word.
HCVMama - lemongrass from behr paint is a pretty close match
I thought it was for "Grey + Yellow" not "Green + Yellow" but either way it just sounds dumb.
Although I do find myself using "fugly" occasionally...
Ugh, what a horrible word! And chartreuse and quince are both so pretty!
i don't even read the copy and i caught that horror. what is it the kids say nowadays? #fail!
It is not chartreuse at all, since it is gray+yellow. That's what you get with urbandic! Someone go make another entry for it. (That's a lot of down-voting for a pretty boring, straight-forward entry... maybe it's by ppl for whom grellow = gray+yellow?)
Greige = gray+beige, doesn't it? At least that makes the pronunciation unambiguous... if it were green+beige my instinct would say the vowel had a long E sound.
I've seen the term "gravender" recently. Grey+lavender.
I don't know which is worse.
@AnastasiaBeaverhausen Yeah, but "fugly" at least sounds as grotesque as the description it's trying to convey.
Grellow sounds like a disease. 'Course, I'm not overly fond of the colour, either.
Glad to see I'm not the only one who finds made-up words to be cringe-worthy.
This post and all of its comments are hilarious. Keep 'em coming!
Chartreuse is such a pretty word... My dream job is naming paint, lipstick, and nail polish colors..
"@bepsf - When do you start your own blog?"
I kinda need to, don't I?
Perhaps our friend Patrick (the other one) will show me how when we meet next month in New York?
;-)
I first saw "grellow" in the CB2 catalog I got in a the mail a few weeks ago. I thought - what the heck is "grellow?" I can't even SAY "grellow" (I've tried). Hilarious.
Hm, saw someone mention "yellreen". I like Yelloreen and Yelloray. Yellerey, even?
My friend pointed out that grellow is the color of aged tighty-whity underwear. :D
Hah! Stupid word, nice colour. I like the first picture especially.
I refudiate grellow!
Thank you low literacy rates for another job well done. What would words do without you?
Grellow = gross + yellow.
The only decent application of it is in the second picture, with the chair as a punch of color. But who's to say that's not just a knocked-down REGULAR yellow?
Stupid portmanteaus.
it's chartreuse... dumbheads!
@ R_Claw: greige is not a made up term; it is a word used to describe cloth that is undyed and unbleached (greige goods, or unfinished cloth).
I vote for dijon -- chartreuse has more of a greenish hue. Grellow and gravender are bugly words.
Greige is a perfectly cromulent word.
Please pass the Grellow, Uh I mean Grey Poupon. Never mind- they both sound bad. I do like the actual color in small doses though.
Erm... nollow.
@bepsf - Get to it man.
This is another of those dreadful words like "pant" instead of "pants". What's wrong with just plain greeny-yellow?
Pant can be just fine, if you only have one leg.
None of the pictures look like the same color to me. One is mustard, another gold, one chartreuse, one sort of lime, and another baby poo.
I suppose I'm just not hip.
The color is pretty; the word is ridiculous.
It's not a yellow-green, it's a grayed yellow.
Graylow?
Gray Lo?
G Lo? Kinda like J Lo?
Jello? Gello? Gellow?
Grellow!!!!
quiltmaster, I've said that exact thing to my husband dozens of times. How DOES one go about getting that job?
Also, grellow = grucky
For all those times you were at a loss for words when grasping for an easier way to describe "gelatinous vomit".
I used to argue with a friend about this colour - she called it pine/lime. I called it bile...
It is growing on me now
This is a funny thread!
LOL at KayinKCMO!!!
Pfft, grellow is as fine as "blog". Are you guys just thinking of things to snark on now.
Anyway, I'd call it mustard, that definitely is not chartreuse to me, at least not the way it's showing on my computer screen.
Honestly, who cares? It's probably called a hundred different names by a hundred different paint companies.
urine.
i don't care. i like the color no matter the name! and the description for the rocker says green yellow not grey yellow. maybe they use the same word for two different colors (grey/yellow and green/yellow?)
I prefer the name "Citron" as is used by Benjamin Moore Paint and in this bedding set:
http://www.misomod.com/servlet/the-567/Ashley-Citron-Duvet-Set/Detail
They both look super hip in my recent bedroom makeover along with the "grellow" CB2 dresser, if I do say so myself.