Grellow. Really?

I was perusing the latest retailer catalogs and came across the word grellow used to describe the color formerly known as chartreuse or quince. Now we don't necessarily have anything against new and made-up words (i.e., "blog"), but this one gets our goat.Grellow, in this case, is intended to mean "green + yellow," (Urban Dictionary | grellow) — but at first glance it could also mean "grey + yellow." I have only seen it in the copy of the CB2 catalog where it is used so often that it forcefully invaded our genteel vocabulary.

GRELLOW
Odyssey Grellow Dining Table - $249 & Hyde Grellow Wall Mounted Cabinet - $199 each
Cachao Grellow Chair - $149 $99.95
Latitude Grellow Low Dresser - $499
Crane Grellow Desk lamp - $99.95
Hatfield Grellow Rocker - $199 & Geisha Grellow Table Lamp - $59.95

Good marketing scheme? Maybe. But can we join forces to keep this one from catching on? Absolutely.

Have you seen the use of grellow anywhere else?

Images: CB2

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