Gretel: Pretty Modern Design

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Gretel is an online shop that specializes in 'cozy sophistication', offering items that are modern in feel but possess a handmade and enjoyably quirky look. It is full of things you might see in a stunning magazine pictorial that make you stop and wonder aloud 'Where do people find this stuff?' When it came to our attention that they recently added a Kids and Baby department we thought it was high time to give them a closer look. Interior Stylist Abby Kellett founded Gretel in 2009, soon after her daughter Beatrice was born. It was a natural progression for her to eventually introduce a department focused on products she would want in her own daughter's room. In a world flooded with children's design that hits us over the head with the same tired cliches, Gretel's offerings are a welcome departure from the norm. Here are a few of our favorites from Gretel's Kids and Baby department:

• Visit Gretel's Kids & Baby section.

(Images by Claudia Uribe Touri)

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