I love the special touches that Paul dispersed throughout the store. Here, a menu uses an industrial bull clip to create an impromptu clip board while the silverware is enhanced with a belt of twine.
I am so excited about our very first product line, David Stark for West Elm, and it’s is in the stores right now! During the holiday season, folks with the most refined taste often lose their heads and douse themselves in green and red glitz. That’s because there are few other modern options to deck their halls with — but my holiday collection offers a cool solution to that quandary, mixing naturals with metallics and using an array of recycled and repurposed materials to create special items that can be used in multiple ways.
You can use the bendable Star Stems as tree toppers, napkin rings, gift bows, in a vase or as a fairy wand! The Twine Tree Cones can be decorated with ornaments, pinned with holiday cards, draped with garland or used as an entryway decoration even after the holidays are over. The products are sustainable while being playful and most importantly, all under $100! You can see and purchase some of the line at West Elm. There are many more additional items in the stores that are not carried on the website too!
It was such an honor to collaborate with the West Elm team, and I am especially impressed with the way they decked out their stores to support the collection and celebrate the season. Three cheers for Paul deMartini, West Elms’ store design guru and his entire team. The details in the store, from giant, suspended twine balls, to cardboard signage are so special that I am really excited to point them out to you. Check out the images below of some of our products and the creative environments they live in. I hope you become inspired. I know I am.
Images: courtesy of Susan Montagna
David Stark is the president and creative director of Brooklyn-based David Stark Design & Production, which creates witty and wonderful objects and décor for high-wattage celebrity clients, major corporations, and the nation’s most elite non-profit organizations and cultural institutions. Stark’s first product line, a holiday decorating collection with West Elm, is available now online and in stores nationwide. In Spring 2010, The Monacelli Press will release a monograph on Stark’s work, David Stark Design, which will illuminate the Company’s design philosophies, conceptual process, and breadth of work put forth since its inception.
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