Habitat's "Stuff on the Floor" Campaign

Habitat's "Stuff on the Floor" Campaign

Sarah Coffey
Jan 29, 2009

We love deciphering styling trends in catalogs. Some of them are inspiring, while others are just plain ridiculous. One that recently caught our eye was this campaign from European retailer Habitat. Almost every catalog photo shows a room with a collection of stuff carefully strewn across the floor...

Habitat is known for their laid back interiors, and we've written before about their previous successful campaigns. We're all for casual representations of rooms in catalogs, but the photos from this season made us laugh. Pristine, high-gloss interiors with just a few pieces of furniture and a bucket of spilled legos aren't realistic. We can almost hear the stylist directing the team: "It's almost there, but we need more stuff on the floor."

Created with Sketch.