Hands on With the IBM THINK Exhibit

Hands on With the IBM THINK Exhibit

Joelle Alcaidinho
Sep 29, 2011

Recently we had the opportunity to check out the IBM THINK exhibit in NYC's Lincoln Center. This exhibit was right up our alley since it is all about the intersection of design and technology with a focus on making the world a better place. Read on to learn more about this LED light filled exhibit and the design influences on the project.

We are frequent Lincoln Center visitors and have never seen any exhibit like this in the plaza space. It is no surprise that this free exhibit, which IBM created in honor of their centennial took just over two weeks to install.

IBM VP of Design Lee Green says that he and his team were strongly influenced by Charles and Ray Eames in their work for IBM on exhibits and films like the Powers of 10 film, Mathmatica exhibit, and the World's Fair Exhibition in 1964. The goal behind the design was to take complexity in Science, Math and Technology and simplify it in a way that people could understand and connect with. This exhibit could have been IBM artifacts since it has been 100 years but instead they took a page from Eames and decided to share stories about progress to represent the work that IBM has done with clients.