We kinda like the direction this is going. With Hulu gaining traction over the years, HBO has followed through with their HBO Go service to fulfill a demand that's proven to have true market value in the transitional world of digital television and movie watching. All you need is Adobe Flash installed and an HBO subscription - so all you would-be iPad owners may have to hold off for a bit while Apple and Adobe work out their little game of 'who's better at slowing down innovation for everyone?'
The streaming service launched this week for Verizon FiOS customers with planned support for other cable companies coming soon.
In a nutshell, the interface is a clean, slick, and very Hulu-like in nature. You get pretty awesome video quality, but it's solely HBO content that you get here. No Hulu shenanigans or outbound linkeroos. However, if you're a big fan of the HBO network, you'll have 600 hours of TV watching at your fingertips and dozens of movies (for the time being) available at your convenience.
We're still adjusting ourselves to this new digital media climate, but all in all, we at Unplggd feel that loosening our ties to standard TV watching can be a good thing. Especially with new products like Boxee that try to make the media experience a social one and Hulu making desktop applications to mainstream the home theater PC (HTPC) - something that was once considered solely an enthusiasts' weekend project, we can truly see a brighter future for on-demand systems that are both social and interactive in nature.
Bring it on, media networks. We're always thirsty for more.