We kinda like the direction this is going. With Hulu gaining traction over the years, HBO has followed through with their HBO Go service to fulfill a demand that's proven to have true market value in the transitional world of digital television and movie watching. All you need is Adobe Flash installed and an HBO subscription - so all you would-be iPad owners may have to hold off for a bit while Apple and Adobe work out their little game of 'who's better at slowing down innovation for everyone?'
The streaming service launched this week for Verizon FiOS customers with planned support for other cable companies coming soon.
In a nutshell, the interface is a clean, slick, and very Hulu-like in nature. You get pretty awesome video quality, but it's solely HBO content that you get here. No Hulu shenanigans or outbound linkeroos. However, if you're a big fan of the HBO network, you'll have 600 hours of TV watching at your fingertips and dozens of movies (for the time being) available at your convenience.
We're still adjusting ourselves to this new digital media climate, but all in all, we at Unplggd feel that loosening our ties to standard TV watching can be a good thing. Especially with new products like Boxee that try to make the media experience a social one and Hulu making desktop applications to mainstream the home theater PC (HTPC) - something that was once considered solely an enthusiasts' weekend project, we can truly see a brighter future for on-demand systems that are both social and interactive in nature.
Bring it on, media networks. We're always thirsty for more.
[Via Obsessable]

White Enamel Flatwa...
HBO, while producing some of the best content, has been one of the worst at allowing anyone who doesn't subscribe via a cable provider to watch that content. And it looks like they haven't changed. I don't have a cable subscription because most of it is crap and I don't own a TV to watch it on. The stuff I do watch, I get from Hulu, netflix, and other online sources... you know, the ones that don't require I have cable to watch their content?
Get a clue, HBO, charge a few bucks a month if you have to, but allowing your content to be viewed only by those who already get it via cable is almost worthless. Until then, I'll just continue to get your stuff via torrent.
As always not suitable for non-US customers ...
A new crap in my list !
Maybe it won't be long before they start offering their shows online a la carte... I wouldn't mind paying a small fee to watch the two shows I like.... they'd make money since I'm not (nor do I plan on being) a current subscriber.
They should have followed netflick's and hulu's model—it would have made more sense to their viewership and profit margin for such a new service without having to have cable service.
Do you really like to use 1000 tons of programs to find your music/ebooks/movies/series ?
I really belive they don't understand what's going on...
People started to dwl because it was too expensive but at least you could find everything in your virgin megastore ( or other ... ) now it's expensive AND crappy to use ( i mean come on I need at least 10 sources now to find something ; itunes, virgin, amazon for "classic" songs, beatport for Dj Tunes, iTunes for some series (LOL ... it's even cheaper to buy the dvd ... ) and then i need another one for my books, another one for this type of movies...
it's really a pain in the ass to be legit now ...