This is a really smart idea to hide smaller HDTVs. While we don't think that this design would work for very large screens, they are just too heavy, it would work very well for smaller screens. They'd just disappear from view. The lamp could actually work to backlight the HDTV, giving off the same sort of feeling as Philips' Ambilight.
It's possible to find interesting solutions to hide HDTVs. This is one of the most ingenious that we've seen. It would be also compelling to see how stable this thing is. The one thing that you don't want to happen is your precious HDTV falling to the floor. This is definitely a stylish alternative to the wall mounts and articulated arms that we've seen.
[via MoCo Loco]