Help Me Choose the Right White Paint

Cross your fingers guys, I think I might have found my dream apartment. After spending countless hours on craigslist, westsiderentals, and aimlessly driving around looking for For Rent signs, I stumbled upon a decently priced, spacious one bedroom. It's not in perfect condition, in fact, it needs to be re-painted and given a thorough cleaning, but it has everything I wanted--great/safe neighborhood, utilities are included, and the building is pet friendly. Bonus...there are exposed brick walls in the living and bedroom!

Now I know exposed brick walls have been a hot love/hate topic on AT, but I'm looking for some advice. Given the rustic nature of brick walls, I want to paint the rest of the apartment a crisp, bright white. I think the contrast of earthy red brick next to sharp white walls is really quite something. Plus, a worn-in brown leather chair looks amazing against a white wall, right?

So AT readers, what is your favorite white paint/paint brand? There just SO many choices and I'm feeling overwhelmed!

Which White Paint do You like?
Help Selecting White Paint Brands and Shades

image credit: Therese Sennerholt Design