Way back in July 2007 when we launched this site, Maxwell was very clear about our mission: We would try to answer the question "How do I make a difference?" as it pertains to the intersection of the "green" movement and the "home decor" movement.
Another thing that he decided, not long before our launch, was that Apartment Therapy would team up with 1% For The Planet, and give 1% of its profits to environmental organizations each year.
Now comes the really good part: It's time to give 1% of AT's 2007 profits away, and we'd like your help in deciding where this money should go.
As Maxwell explains: It's not a fortune, but it's more money than AT has ever given away. And, because there are so many wonderful non-profits signed up with 1%, it's very difficult to decide who should receive our donation.
Here's how we hope you can help.
Please take a few moments to browse through the long list of non-profits at 1% For The Planet, then, in the comments nominate the non-profit that you would like to see receive our donation.
Sometime next week, we'll ask you to vote on the top nominees in order to make the final decision.