Here's How IKEA Comes Up With Their Product Names

Here's How IKEA Comes Up With Their Product Names

AT Video
Jun 20, 2016

When you're in an IKEA store, looking at all the different items, you're probably wondering about their names. Are they even real? If so, what do they mean? The answer is yes, they are real words and they all have an English translation. For example, fjädermoln, which is a cushion at IKEA, translates into cloud.

Maxwell Ryan sat down with Mikael Ydholm, the Head of Research for IKEA, to find out where the product names come from. He learned who decides them (the answer may surprise you) and if there is an association between the actual product and their name.

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