The idea is that you can shop with less distraction while your child is entertained by the LCD screen playing Barney, Bob the Builder, or The Wiggles. But is this the answer to those long trips to the store?
Of course they won't get the luxury ride for free. It'll cost you $1 to rent one for the duration of your trip down the aisles. What do you think? A good idea, or another thing they'll have to have?