"I want to make the extraordinary ordinary." Jay-Z's new lifestyle site, Life + Times, uses this quote to introduce the reader to his curated collection of art, design, music, sports, tech, and style. Like Kanye West, Jay-Z is establishing himself as an online tastemaker with a dedicated following of designophiles. If you think about it, who better to guide you through the world of luxury living than a multi-millionaire rapper?
Although the Black Album memorializes his story as a struggling kid from Brooklyn, Jay-Z's spent more years of his life as a successful businessman than a street criminal. In 2010, Forbes estimated his net worth at $450 million — more than enough to buy Italian modern sofas and conceptual Dutch chairs, which is what he seems to like.
His new site has a high-design slant that includes profiles of Italian import store Orange Skin, cutting-edge Dutch company Droog, and London-based architect and designer Nigel Coates.

Kanye West — who's been referenced many times by design blogs like this one — might not rival Jay-Z in the business arena, but he has a leg up on his mentor in the design world. Kanye was named 2010 style-maker of the year by the Accessories Council, he's been called up to serve on architectural awards panels, and Time Magazine named him one of 2011's best Twitterers, saying, Kanye West has used Twitter to spout off on just about everything from home decor ("I specifically ordered Persian rugs with cherub imagery!!!") to travel ("Hotel bathroom got me feeling like a king!").
Just to drive the point home, here's an amazing example of a tweet from last year:


What's your take? Do you follow Kanye West or Jay-Z for design-spotting? Let us know in the comments below.
DESIGN ON JAY-Z'S LIFE + TIMES
• The Alhadeff Approach: Studio Alhadeff Architects
• Coates of Arms: Architect and Designer Nigel Coates
• The Curation of Design: Orange Skin's Approach to Contemporary Design
• Light & Magic: Furniture from Droog
• Against the Grain: Twin Luxe Razors
KANYE WEST ON APARTMENT THERAPY
• Kanye West's Home: Mixing Minimalism and Pop Culture
• Statement Furniture: Fernando & Humberto Campana
• The Grammys: Welcome to the Good Life
• Best Private Homes 2009
• Coyote Ugly? Small Fur Hammock by Bless
Photos: (1) Olvium Villas, Turkey by Studio Alhadeff Architects | Life + Times, (2) "Creatures White Famiglia" by Nigel Coates | Life + Times, (3) Millennium Sofa at Orange Skin | Life + Times, (4) Droog Bronto, Photographer: Gerard van Hees | Life + Times, (5) Twin Luxe | Life + Times, (6) About | Life + Times, (7-9) Kanye West's Home | Interior Design, (10) 808s & Heartbreak by Kayne West at Amazon.com











Sprout Side Table
A good eye is a good eye. From the few pictures, the definitely have a better sense of space/style than many of the nouveau-mediterranean, restoration hardware splattered, macmansions I've seen.
I believe that Kanye West is a horrible person. I don't care about his sense of style or his design aesthetic. Just sayin'.....
Hmmm, less gaudy than I expected, especially for Kanye...
I agree with Joe.
Hmmm .. should be interesting.
I think Kanye West has great style.
I'm not a huge fan of his, but I don't think he's a horrible person. A jerk. An incurable narcissist whose impulsive juvenile tendencies are left unchecked. But I think that calling him horrible is a bit of a stretch. Chris Brown is a horrible person. Charlie Sheen is a horrible person. Lindsay Lohan is pretty horrible due to her continued substance use and penchant for driving while under the influence. I reserve the title of horrible people for individuals whose actions are incredibly hateful or actually dangerous and not for people are insufferable.
I don't think Kayne is horrible either, just a little immature. I'm sure he'll grow up. His design style is impeccable, and he's actually a studied designer.
If you think about it, who better to guide you through the world of luxury living than a multi-millionaire rapper?
Um....yeah.
@Greige Kanye West is not a horrible person... he has issues but he isnt horrible. And Chris Brown is a young man made mistakes and needs help... I don't think that qualifies him as a horrible person either. The only person you mention that might really be a horrible Charlie Sheen. Calling someone a horrible [erson is strong words for people that we don't know on a personally for ourselves
ANYWAY on to the topic.... Kanye has great style
Paper to wipe your hands in YOUR OWN BATHROOM? Really?
So even if the design is spare, it's still all about consumption. Sigh.
I liked the big Jetson pictures.
is this a joke? seriously?
Why, yes, I'm absolutely sure that it's Kanye West himself who does those tweets and chooses all those furnishings; it certainly couldn't be his paid staff or anything.
Come on, folks, this has nothing to do with Kanye West; it's a project run by pros who pay Mr. West for the use of his name.
Whether it's great, good or bad design, the two examples you've given me are of misogynists (listen to their lyrics), I choose not to line the pockets of misogynists - I vote with my money and I choose to vote thumbs down - period.
Jay-Z's "taste" isn't too different from the starker pages of a ligne roset catalog.
agree fully with STH.
I'd reserve horrible for Saddam Hussein, Hitler, etc. Not narcissistic, pop-culture icons who don't think as often as we think they should.
I decorate my own house. I can only imagine how rockin' it would be if I could hire a designer that could make all my dreams come true with an unlimited budget. "Oh, Mr. Designer, I love that -- that is exactly my style." No, not really, it is the designer's interpretation of a style you really, really wish you could acquire on your own ;)
You may not agree with anyone's attitude, lyrics, or soapbox, BUT you can agree that they have the ability to make good choices if they are presented with good design concepts (or they have the ability to hire assistants who make good choices). I just don't see *the* artist shopping or researching. They are however great at associating their brand with fine things. Would I shop specifically for their brands? No. Would I admire some of the things presented in a good design? Yep. Personally, I don't think a hip-hop mogul's brand would attract me, but I am probably not their target audience either. As a designer or architect or artist, I'd line up to get my hands on their budgets.
Cheers!!