H&M to Launch Beauty Line

H&M to Launch Beauty Line

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Tara Bellucci
Feb 3, 2015
(Image credit: H&M)

H&M announced that it will be developing a full beauty line to launch in fall 2015. H&M Beauty will include specially designed makeup, body care and hair care products. Though the retailer currently sells some branded cosmetics, this extensive line is the fast-fashion brand's first real entry into the beauty market.

H&M Is Launching a Beauty Line | Brit & Co.

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