For over a decade now, I've been a shopgirl. I've worked in flower shops, coffee shops, home goods and gift shops, a major organic grocery store, and the world's prettiest candy shop, and I've picked up a few holiday shopping lessons over the years…
First, I want to express how much I love being a shopgirl. I love working with the public, and am genuinely delighted to see each new customer. I love helping people find the perfect thing, no matter their budget, and I love holding their hand as they deal with stresses and insecurities: Will this gift be well received? Will it express how I feel about the recipient? Will I be proud of my home/party/pie? I've taken all my service industry jobs very seriously, and wear the title shopgirl as a badge of honor. (I know there might be people who take issue with that term, especially the 'girl' part, but what can I say? I don't feel demeaned in the least by it, and still thought of myself as a shopgirl even when I was also the manager, buyer, floral designer, marketing director, etc). Here are some of my best holiday shopping tips:
Weekday mornings are your friend. If you can swing it, taking a Monday morning off in December can be a lifesaver. And if you have off-weekends like so many of us do, you're all set. These last two winters I've made my way to downtown San Francisco at 9:30 on a Monday morning, and there were no lines anywhere. The stores were fully stocked, the post office was empty, and I got about 6 hours' worth of holiday errands done in 2. Just try to be out of there by noon when things start to get busy.
Arrive right when the store opens. For all the reasons mentioned above and more, it's the best. The employees are fresh, you'll probably be one of the only customers, and the shops will still be perfectly organized, making it easier for employees to help you. All is calm — and you will be, too.
But not a moment before. Pre-opening and post-closing are times when there's work to be done in a business but no money is being made. Therefore, this time is kept as short as possible and employees have to seriously hustle to get everything ready for the public. I cannot tell you all the times customers have banged on the window, yelled, and called, demanding to know why we weren't open 5, 10, even 30 minutes before the posted opening time. And if I went out to explain it to each one, the money would never get counted and the cakes would never get frosted! The 5 minutes just before opening are especially precious: it's when we run to the restroom, grab a glass of water, put on music, pull on an apron, and a million other tiny things that make the day run infinitely more smoothly. (All this being said, if it is significantly later than the opening time — like 5 or 10 minutes, not just 1 minute according to your watch — feel free to knock, of course. This happened to me last year at a business that had 2 entrances — they forgot to unlock one. I've also had customers come in the shop and lock the door behind them!)
Same goes for closing times. I'm sure this one is self-explanatory, but you would not believe the amount of times I've been yelled at for not being open 10 or more minutes past the posted closing time. I've been reported to my boss (who, of course, set the closing time in the first place), yelled at on the street as I took the trash out on Christmas eve… business hours are what they are. Also, most of the people I currently work with have other jobs, so when our shift finishes at one place we often have to rush to another.
If you do sweet talk an employee into letting you come in after hours, uphold the agreement. If it's Christmas Eve and you've pleaded with a shopgirl to come in 10 minutes after closing to grab a specific box of chocolate and that's it, don't then ask her to make you a dozen $2 party favors, and oh, can I sample all the kinds of licorice, too? The agreement was for one item and one item only. The sympathetic shopgirl helping you is probably doing so off-the-clock, so respect her time.
Call ahead. Seriously. A two minute call can save you a long bus ride and a fruitless battle with the crowds. You can find out if what you're looking for is available, and there's potential that an employee can set all your items aside for you, all nice and neat with your name on them, and maybe even ring you up over the phone!
But be prepared when you call. In an ideal world, every business would have a bank of phone-answerers, like in old-timey movies, but in reality, the person answering the phone is probably also facing down a long line of customers. For the greater good, be as well-prepared as possible before you call. Ordering flowers? Have the recipient's name (double-check the spelling!), address, phone number, and of course your credit card information. No matter what you're ordering or requesting, try to have a few back-ups ready in case your No.1 choice is not available.
Leave a message! Leaving a message may feel frustrating, but it can often be great. It allows employees to call you back when they can give you their full attention, rather than when they have a dozen customers in line. It also gives them a chance to gather all the information needed before they call you back, so you'll spend a much shorter amount of time on the phone (no waiting on hold!). Just remember not to get upset if you haven't gotten a call back right after the business opens: there are probably a lot of messages to check, and a lot of calls to return.
Count the degrees of separation. There are some businesses that have infuriating policies — believe me, I know. It can be incredibly stressful to be faced with what you consider to be an unfair return policy, for example. But before you have it out with the person helping you, try to ascertain how many degrees of separation she is from the person who created, and enforces, the policy. Is the owner or general manager helping you? Great! She's the perfect person to discuss the issue with, being mindful of all the people behind you in line, of course. Or is the shopgirl assisting you 30 rungs below the decision-maker in the company hierarchy? Will she ever even meet the person who made that policy? If so, the best thing to do is get the contact information for someone who has some leverage, and remember that the shopgirl in question could very likely lose her job if she doesn't uphold the company's policies.
Breathe, and maybe even have fun. Holiday shopping is generally as exhausting for employees as it is for shoppers — I have worked a lot of 12-hour shifts over the years — but for some of us, it's also thrilling. I love working in a shop during the winter holidays: everything's so pretty and sparkly and festive, and there's so much excitement in the air. Even when I've been on my feet for 8 hours without a break or a snack, I love it. I may be hungry and beat, but I'm also having fun. And I hope you are, too.
(Image: OiMax on Flickr, licensed for use under Creative Commons)

White Enamel Flatwa...
I really don't get the Monday recommendation. No retail store I've ever worked at has gotten shipment on a Sunday, so our stock was depleted after weekend shopping. A Tuesday or Wednesday morning makes more sense to me.
Excellent post!
As a former shopgirl, I agree wholeheartedly with each point. I'd also recommend to shoppers that a little friendly chat and sympathy with the shopgirl goes a long way to a satisfactory transaction for both people.
Patience also is an essential part of the shopping process: from the shopgirl waiting for the customer to count out their change or understand their purchase, to the customer waiting for the shopgirl to find the correct wrapping or change the tape in the cash register. One extra minute isn't going to ruin anyone's day, but the bad attitude will.
What a lovely article. Thank you.
A beautifully composed reminder of the power of gracious interaction - in any situation!
As a former -- and currently returning -- shopgirl, I applaud you. I would also suggest one thing to customers this holiday season: if a shopgirl (or boy) is partiularly helpful to you, let them know. AND let their manager know. Many people take the time to complain to the manager when they're dissatisfied with the service they receive, but very few people think to take the time to compliment us when we've done our best to go above and beyond. There's a saying in retail about how if a customer is unhappy, they tell ten people. If they leave happy, they only tell three.
You may not think it's a big deal, but it means the world to us because it happens so rarely. Yesterday I had a guest compliment me to my manager and it made my day -- not just because she left satisfied, but because the guest before her told me I was stupid and knew nothing and couldn't be trusted. (By the way, I have a master's degree. I do this because I love it.) Your appreciation is the bright spot in our day, and it often means more than you know.
MulchMaid and heathette - yes and well said.
Great pointers.
Can I add that I always ask if there is a sale I should know about, or any coupons that I can use. Sometimes places like Michaels will scan a coupon for you even if you don't have one in your little paws.
And, since I'm 70 years old, I always smile and say, "Any discount for seniors?" If they don't categorically give seniors a discount, they will tell you if and when they do have day when seniors get special prices. It never hurts to ask. But never grumble about the answer.
A few things to add..if you are a guy don't leave it till Christmas Eve to buy wife/ girlfriend/ significant other lingerie.
1. You can be guaranteed they wont have her size left, if they do bra and panties wont be the same size or match.
2. Find out her size, yes look in her underwear draw and check, rather than tell the assistant she's about your size (with your hands gesturing!).
3. In this case size does matter, get it wrong and you open up a whole can of worms ;)
and to anybody who is being served at the checkout have the good manners not to be talking to somebody on your mobile, you don't like it when the cashier is talking to her friend whilst serving you
One other little note I would add; the closer to the holiday it is, the more likely your assisting clerk has dealt with a number of idiots. He or she is probably trying their level best to help you, so keep that in mind when you ask for help and find that they are currently helping four shoppers who asked before you did. Be patient, they WILL help you!
All great advice.
May I add that a majority of this advice also applies (slightly modified) to your local public library!
I cannot open early or close late for you. (I don't get paid for one minute past the posted closing but I still have to batten the hatches, turn off the computers, and a bunch of other things before I can set the alarm and go home.) (And by "me" I mean all of the staff, of course.)
I cannot start a major research project at five before closing. Know that and come back tomorrow.
I cannot give you the DVD you want if it's checked out. I can place a hold, but it's not my fault if you "need" it and it's not there.
If I ask you to lower your voice, I'm not "picking on you", I'm alerting you that people are staring and becoming annoyed at your possibly rude behavior.
Etc.
One thing I do to help streamline things when I'm buying multiple gifts, especially at candy or flower shops, is to write out lists specifically for the shopclerk of what I need.
Instead of walking in and saying I need 5 boxes of truffles and 2 bags of hard candies and 3 boxes of assorted chocolates, but one of those must have no raspberry or peanuts (how is anyone but you going to keep all that straight?), I write that all down on a piece of paper that is tailored in a way a clerk can clearly and efficiently box things up. If they are swamped and I have more shopping to do, I let them know that and that I'll be back at a certain time to pick everything up, so to take their time (this is usually accompanied with a sympathetic look while rolling my eyes at the rude customer that is demanding something from the clerk's colleague).
I have never had a complaint from a clerk about doing things this way, and they often remark on how considerate that was. People will appreciate that you value their time just as much as your own.
Yes to this. Or, better yet, CALL AHEAD and ask the shop to hold the items you'd like. That way we can have the gifts pulled, nicely packaged and bagged. All you have to do is pay and go!
The corollary to this is to actually go and pick up the merchandise. You may not think it's an inconvenience to the shop to hold items for you, but a) it's rude, b) it takes up valuable space in the back room and c) if you never pick it up, we've disappointed a customer that would really like it.
I agree with most things the other posts, however, I do take issue with Malmo Flowers post about being on the phone. I have worked in retail for 25 years, and would like to say there is a huge difference with a customer that is paying, and a salesperson that is being paid. I would prefer that a customer get off the phone when being rung up, but the reality is that they are paying my paycheck, we are not equals, the customer is my boss.
@beccawebber, you make a very good point, one I debated as I was writing this. I have indeed worked in shops that were totally wiped out after the weekend, and it took more than a day to recover. I mentioned Monday because it seems to be the day when there are the least customers out & about, but mostly because for the past few years Monday has been my day off so that's when I run my errands. Maybe I've gotten lucky, or maybe I just don't know what I'm missing! Either way, I am totally on board with Tuesday & Wednesday Are Best. Thanks!
@P- I think one of the frustrations of customers being on their phones is that it makes it so much more difficult to help them, which is what we're trying our best to do. If I'm designing a centerpiece or party favors for them, I want to be sure they're getting exactly what they're hoping for, and will therefore need their input. This is nearly impossible when customers are on the phone. And to a smaller degree, I think the same holds true for less intense interactions, such as bagging someone's groceries or making them a cappuccino. There are always a few questions to be asked & answered!
Great post. Service industry workers experience the very worst of human behavior during the holidays.
Absolutely fabulous. Even just to get everyone to THINK about how they act and interact helps every person involved.
Great post!
Also it would be great if shoppers would be patient with salespeople if the product you are looking for is sold out. I work at a popular women's store and customers are always getting testy with me if an item their wife or daughter saw in October is now sold out. I'll try my best to find it at another store for you, but sometimes things are just gone. Yelling at me won't get you that handbag if there are literally none left!
FYI: getting mad at the salesperson or store manager because of a sold-out item is pointless and childish. (Yes, people do this. The worst ones tried to attack me.) You waited too long; try to be more responsible next year.
By the way...
Big chain stores negotiate rent, services (i.e courier shipping), and wholesale prices in bulk - they can successfully demand lower rates for pretty much everything (and many of them, i.e. IKEA, don't even pay taxes). Mom-and-pop stores don't have the power to do this, and generally pay proportionately higher amounts for their expenses and merchandise (and have to fight tooth and nail to get their service providers to fix problems at all, let alone quickly). Chain Store X can afford to give hefty discounts - they pay less in the first place, and have much higher sales volume. Asking very small stores for a discount is rude and selfish - for a struggling retailer, it can mean the difference between being able to pay the phone bill or not (trust me on this, I worked in a tiny store - and the owner couldn't afford ANYTHING other than the rent on a very small apartment, minimally-used utilities, and food from bulk bins). Truly supporting indie retailers means buying things that AREN'T marked down to cost.
what tess wrote reminds me of the way things work in japanese stores. for example, there is always enough time for the cashier to first hand you the coin change, wait until you've stowed it away, and then handing you the bills. it's always the little things that count.
"Even when I've been on my feet for 8 hours without a break or a snack, I love it." You might love it, but it's against the law to deny a retail worker their break in California (where you are located, yes?) Here is a link to the piddly 8 states who offer such protections. http://www.dol.gov/whd/state/rest.htm
What you are describing - while you might be thinking of it as part of the holiday rush and excitement - is wage theft, and you and your coworkers may be entitled to back pay.
That was pretty much my experience with retail, too, Kris K. Overworked, underpaid, unappreciated, and the company always trying to find ways to cut my few benefits so they can put more in their pockets. Please, folks, if you're stressed out, remember that the person behind the counter is stressed, too, but has to put on a nice face for you. Try to do the same. And if you don't like the store's policies, bitch to the manager, not the person at the counter.
May I add one more tip for the holiday shopper...
Please realize that you are not a special snowflake who is entitled to exactly everything you want exactly when you want it. Other people exist, not just to serve you, and have lives of their own to live.
Rant over. I'm sending good vibes to every retail employee out there this season. It's brutal.