Home Depot Seeks Women

Home Depot Seeks Women

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Janel Laban
Jan 28, 2011
The NYT published a piece today that sheds some light on the transition that Home Depot is planning toward stocking more decorating-centric items (such as all the Martha-branded goods). It's based on their desire to cater to what they perceive to be products that women (who make up 50 percent of their customers, according to the article) want. I found it especially interesting following my visit to BHV in Paris earlier this week.

BHV was pretty much everything that Home Depot is not when it comes to decorating, stocking a wide variety of fabrics, wallpapers, lampshades, decorative hardware, etc. etc. After seeing exactly what we are missing in terms of a one stop decorating project shop, I would definitely applaud a move in the direction toward a store that would provide more selection and accessibility for project supplies...for people of both genders.

Check out the full article: Revamping, Home Depot Woos Women | New York Times

Image: Erik S. Lesser/New York Times

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