A second report (the first is right here) on our visit this week to the Sears Holdings Design Center: another trend that their Home Design team is developing for 2010 is a nostalgic, lighthearted look back at homemaking in the last century - a specific type of "Granny Chic" that is all about what we perceive today to be simpler times...
Think aprons, freshly laundered sheets on the line and hand-crocheted pot holders (the better to pull those homemade chocolate chip cookies from the oven). It's a little bit Cath Kidston and little bit Amy Butler, filtered through a good thrift store vibe.
The colors are fresh: whites with brights. The patterns are mixed: retro florals, plaids, gingham and checks. Crafty accents are part of the mix: patchwork and crochet.
More info on the design team: kmartdesign
Previous trend post: Feminine Menswear
Next trend post coming up: West Coast Natural